Gabriela R - Creative Consultant

Hello! I’m a creative consultant who helps brands grow by blending design, strategy, and systems into thoughtful, user-centered experiences.

Selected Projects:

Redesigned the onboarding flow and revamped the website for NAFAS to improve usability, modernize the interface, and support their expansion into new markets and subscription growth.

Contribution:
User Research, iOS App Design, Website Design

RUMA
(coming soon)

Creating a transparent and secure platform for landlords and renters in Amsterdam to foster trust in the rental process and ensure ease of use.

Contribution:
User Research, iOS App Design

New Forms Festival

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Enhanced website usability and design by consolidating three websites into one, improving navigation, establishing KPIs for success, and achieving a 90% reduction in website costs.

Contribution:
User Research, Web Design

Airbnb

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Streamlined the Group Booking Journey by streamlining the process, implementing an efficient split payment method, and facilitating easy payment follow-up, resulting in a user satisfaction rating of 8.7.

Contribution:
User Research, iOS App Design