Gabriela R. About MeLinkedIn Contact










Hello! I’m a creative consultant who helps brands grow by blending design, strategy, and systems into thoughtful, user-centered experiences.









 
Selected Projects:

NAFAS
 
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Redesigned the onboarding flow and revamped the website for NAFAS to improve usability, modernize the interface, and support their expansion into new markets and subscription growth.



Contribution:  
User Research, iOS App Design, Website Design





RUMA
(coming soon)
Creating a transparent and secure platform for landlords and renters in Amsterdam to foster trust in the rental process and ensure ease of use.
Contribution:  
User Research, iOS App Design, Branding & Identity





New Forms Festival

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Enhanced website usability and design by consolidating three websites into one resulting in improved navigation, establishment of KPIs for success, and modernized design.
Contribution:  
User Research, Web Design




Airbnb

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Streamlined the Group Booking Journey by streamlining the process, implementing an efficient split payment method, and facilitating easy payment follow-up, resulting in a user satisfaction rating of 8.7.


Contribution:  
User Research, iOS App Design




Copyright Gabriela Roestandy 2024