Gabriela R - Creative Consultant

Gabriela R.

I am a creative consultant who helps brands grow by blending design, strategy, and systems into thoughtful, user-centered experiences.

Selected Projects:

LIVE Biennale

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I worked on the creative direction, branding, website UI design and development and various visual assets for long-running performance art festival, LIVE Biennale’s 2025 edition.

Contribution:
Branding, Graphic Design, Website Design & Development

NAFAS

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Redesigned the onboarding flow and revamped the website for NAFAS to improve usability, modernize the interface, and support their expansion into new markets and subscription growth.

Contribution:
User Research, iOS App Design, Website Design & Development

RUMA
(coming soon)

Creating a transparent and secure platform for landlords and renters in Amsterdam to foster trust in the rental process and ensure ease of use.

Contribution:
User Research, iOS App Design, Branding & Identity

New Forms Festival

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Enhanced website usability and design by consolidating three websites into one resulting in improved navigation, establishment of KPIs for success, and modernized design.

Contribution:
User Research, Web Design

Airbnb

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Streamlined the Group Booking Journey by streamlining the process, implementing an efficient split payment method, and facilitating easy payment follow-up, resulting in a user satisfaction rating of 8.7.

Contribution:
User Research, iOS App Design